Healthcare CRM: A Growing Market in the near Future

The Healthcare CRM (Customer Relationship Management) Market refers to the market for technology solutions that are specifically designed to help healthcare providers, payers, and life sciences companies manage and organize interactions with patients, stakeholders, and other healthcare providers. These solutions provide healthcare organizations with a comprehensive view of their patients, including their medical history, preferences, and behaviors, which enables them to personalize their services and provide more effective and efficient care. Healthcare CRM systems also help providers to streamline their operations, reduce costs, and increase revenue. The market includes software, services, and hardware components, and is segmented by deployment mode, end user, and region.
The healthcare CRM market was estimated at US$ 14.5 billion in 2021 and is expected to grow at a CAGR of 8.53% during 2022-2028 to reach US$ 25.83 billion in 2028.
The increasing demand for personalized healthcare services and rising patient expectations have led to the adoption of healthcare CRM systems. These systems provide healthcare providers with a comprehensive view of their patients, including their medical history, preferences, and behaviors. This information helps healthcare providers to personalize their services and provide more effective and efficient care to their patients. Additionally, healthcare CRM systems help providers to streamline their operations, reduce costs, and increase revenue.
The Healthcare CRM Market is broken down geographically into areas like North America, Europe, Asia-Pacific, and the Rest of the World (RoW). North America owned more than half of the Healthcare CRM market in 2021, owing to the region's outstanding network and IT growth. The Affordable Care Act (2010), as well as supportive government programs like health, connect, and e-health, encourage business expansion. Because of government-drafted healthcare systems, the Asia Pacific market is predicted to increase by more than 10% throughout the forecast period. According to Wolters Kluwer, governments around the region are estimated to spend USD 794.6 million on EHR/EMR systems by 2018.
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The following are the major companies active in the global market for healthcare CRM:
• Microsoft
• Cerner Corporation (Oracle)
• IBM
• SAP
• Accenture
• Zoho Corporation
• hc1
• LeadSquared
• Salesforce
• Veeva Systems
• Talisma
• Alvaria
• NICE
• Verint Systems Inc.
• Creatio
In conclusion, healthcare CRM systems play a critical role in improving patient outcomes. By facilitating patient engagement, coordinating care across providers and settings, managing population health, and measuring the effectiveness of care, these systems enable healthcare organizations to provide more personalized, effective, and efficient care to their patients. As the healthcare industry continues to shift towards a value-based care model, healthcare CRM systems are likely to become even more essential in the years to come.